ITAENG

New one-litre Brio Rossa PET format

23/05/2022

The market for strongly sparkling water in the 0.70L to 1.25L formats grew by 6.9% in 2021 compared to 2020.

The new one-litre Brio Rossa format, on sale since 1 March, seeks to meet these recent trends and the needs of sparkling water enthusiasts. This restyled bottle joins the 1.5l format with a premium price positioning.

Highly sparkling Brio Rossa is for people who like to quench their thirst with intensely flavoured water.