Acqua Rocchetta has a new endorser: Michelle Hunziker, one of best loved and appreciated women in entertainment in Italy. With her energy, beauty, professionalism and popularity, she has chosen to be the spokesperson for Acqua Rocchetta and its beneficial effects for the skin.

The campaign with the new endorser will be widely present on all online and offline media, to inform consumers about the beneficial effects of Rocchetta for the health and beauty of the skin with a strong marketing investment on the main TV stations, on national and local radio stations, in women's, family and health magazines and with an extensive digital and social campaign.

Other important news for Rocchetta comes from the scientific world.
It is known that pollution, sunlight and smoke are mainly responsible for the accumulation of free radicals. These substances work against the physiological functioning of the cells in our body and for this reason it is important to eliminate them. Rocchetta plays this protective role well: thanks to the low concentration of salts that makes it super light, it has proven to be capable of naturally hydrating the skin and penetrating into the intracellular spaces, sweeping away the waste.

In fact, new studies conducted at the Laboratory of Skin Physiopathology that is part of the Chair of Dermatology of the University of Naples Federico II, directed by Prof. Fabbrocini and recently published in the Italian Journal of Dermatology and Venereology, show that Acqua Rocchetta contributes to the hydration of the epidermis and maintains its physiological cell regeneration.

The Ministry of Health has also recognised that "Acqua Rocchetta contributes to the hydration of the epidermis and maintains its physiological cell regeneration" (Decree of the Ministry of Health no. 4415 of 22 November 2022).

This is why Acqua Rocchetta could be called a natural cosmetic.