The market for strongly sparkling water in the 0.70L to 1.25L formats grew by 6.9% in 2021 compared to 2020. The new one-litre Brio Rossa format, on sale since 1 March, seeks to meet these recent trends and the needs of sparkling water enthusiasts. This restyled bottle joins the 1.5l format with a premium price positioning. Highly sparkling Brio Rossa is for people who like to quench their thirst with intensely flavoured water.
The official faces of Uliveto, actress Maria Grazia Cucinotta and champion footballer Alessandro Del Piero, return to Italian television screens with a new advert that consolidates the positioning of Uliveto, Acqua della Salute, as a valuable aid for bone health. The new ad, set in a sporting context, reminds us that calcium – of which Acqua Uliveto is a natural source – is necessary for bone health at every stage of life and that it is important to take care of our...
Uliveto is increasingly aware of the need to protect the delicate environmental balance of our planet by supporting the objectives of the European Union. This includes reducing the impact of certain products on the environment and fostering the transition to a circular economy based on innovative and sustainable products and materials. The new cap introduced by Uliveto, present on all its bottles, uses less plastic and is the culmination of a design process aimed at protecting the...
