News
06/03/2024
It is scientifically acknowledged that to promote the body's biological functions, a mineral water must have a good mineral content. After all, what kind of mineral water is mineral water without minerals?
The new Uliveto commercial (which will have extensive television, web, press and radio coverage), created and directed by Marcello Cesena and produced by Massimiliano La Pegna's Moviheart production company, with whom Uliveto has been working for over ten years, has been...
News
Acqua Rocchetta has a new endorser: Michelle Hunziker, one of best loved and appreciated women in entertainment in Italy. With her energy, beauty, professionalism and popularity, she has chosen to be the spokesperson for Acqua Rocchetta and its beneficial effects for the skin.
The campaign with the new endorser will be widely present on all online and offline media, to inform consumers about the beneficial effects of Rocchetta for the health and beauty of the skin with a strong marketing...
News
23/05/2022
The market for strongly sparkling water in the 0.70L to 1.25L formats grew by 6.9% in 2021 compared to 2020.
The new one-litre Brio Rossa format, on sale since 1 March, seeks to meet these recent trends and the needs of sparkling water enthusiasts. This restyled bottle joins the 1.5l format with a premium price positioning.
Highly sparkling Brio Rossa is for people who like to quench their thirst with intensely flavoured water.
