Acqua Rocchetta has a new endorser: Michelle Hunziker, one of best loved and appreciated women in entertainment in Italy. With her energy, beauty, professionalism and popularity, she has chosen to be the spokesperson for Acqua Rocchetta and its beneficial effects for the skin.
The campaign with the new endorser will be widely present on all online and offline media, to inform consumers about the beneficial effects of Rocchetta for the health and beauty of the skin with a strong marketing...
The market for strongly sparkling water in the 0.70L to 1.25L formats grew by 6.9% in 2021 compared to 2020.
The new one-litre Brio Rossa format, on sale since 1 March, seeks to meet these recent trends and the needs of sparkling water enthusiasts. This restyled bottle joins the 1.5l format with a premium price positioning.
Highly sparkling Brio Rossa is for people who like to quench their thirst with intensely flavoured water.
The official faces of Uliveto, actress Maria Grazia Cucinotta and champion footballer Alessandro Del Piero, return to Italian television screens with a new advert that consolidates the positioning of Uliveto, Acqua della Salute, as a valuable aid for bone health.
The new ad, set in a sporting context, reminds us that calcium – of which Acqua Uliveto is a natural source – is necessary for bone health at every stage of life and that it is important to take care of our...