Sponsoring & Events
Uliveto, the healthy water, has always been involved in the world of sport, selecting the most important events and teams, from the Athens and Atlanta Olympics to Italian Serie A football teams, from local events to national teams, all thanks to scientific findings. Uliveto is in fact the only mineral water that can boast a whole series of scientific research that confirms it should be drunk before, during and after sporting activity.
Backed by these findings, Uliveto has this year chosen...
Promotions & contests
Rocchetta and Equilibra, cleansing and beauty. The two brands have launched a partnership which includes a prize competition, discounts and promotions with the emphasis on feeling great.
Equilibra operates in the major retail segment with dietary supplements and cosmetics, and in the pharmaceuticals segment with Syrio-branded products. Like Rocchetta, Equilibra is also one of the sponsors of Miss Italia. And Alice Sabatini, winner of the 2015 crown, will be the face of the partnership.
Sponsoring & Events
Uliveto bottles are due for a makeover in February. All bottles will come with a completely redesigned label.
This step completes a restyling operation that aims to maximise brand visibility with a bigger logo. The label also carries the now characteristic red bands on the shrink-wrap, highlighting the bird image, which has become the Uliveto icon.
The labels on the half-litre bottles will also still feature personalised quotes from Alessandro Del Piero, upgraded for size and legibility.