Sponsoring & Events
Uliveto bottles are due for a makeover in February. All bottles will come with a completely redesigned label.
This step completes a restyling operation that aims to maximise brand visibility with a bigger logo. The label also carries the now characteristic red bands on the shrink-wrap, highlighting the bird image, which has become the Uliveto icon.
The labels on the half-litre bottles will also still feature personalised quotes from Alessandro Del Piero, upgraded for size and legibility.
From Sunday, June 8 the 2 new Uliveto commercials featuring Alessandro Del Piero will go on air.
In coherence with the theme which started with Laura Chiatti in February, the commercials are based on stories of everyday life in the home of Del Piero, struggling to cope with an amusing team of young footballers.
Promotions & contests
From 28th September to 25th October various initiatives are planned:
Special price for 1.5L Uliveto of only € 0.39 per bottle.
Customised shrink pack of with specially designed graphics, and gold coloured bottle cap and label.