Promotions & contests
Rocchetta and Equilibra, cleansing and beauty. The two brands have launched a partnership which includes a prize competition, discounts and promotions with the emphasis on feeling great.
Equilibra operates in the major retail segment with dietary supplements and cosmetics, and in the pharmaceuticals segment with Syrio-branded products. Like Rocchetta, Equilibra is also one of the sponsors of Miss Italia. And Alice Sabatini, winner of the 2015 crown, will be the face of the partnership.
Sponsoring & Events
Uliveto bottles are due for a makeover in February. All bottles will come with a completely redesigned label.
This step completes a restyling operation that aims to maximise brand visibility with a bigger logo. The label also carries the now characteristic red bands on the shrink-wrap, highlighting the bird image, which has become the Uliveto icon.
The labels on the half-litre bottles will also still feature personalised quotes from Alessandro Del Piero, upgraded for size and legibility.
From Sunday, June 8 the 2 new Uliveto commercials featuring Alessandro Del Piero will go on air.
In coherence with the theme which started with Laura Chiatti in February, the commercials are based on stories of everyday life in the home of Del Piero, struggling to cope with an amusing team of young footballers.