Promotions & contests

Scratch and win with Uliveto and Rocchetta.

Consumers can find the competition scratch card in 6x1.5 litre packs. Scratch the silver area and find out if you have won right away. There are over 10,000 vouchers of 10, 20, 40 or 100 euro to be won together with 20 golden birds, for total prize pool of 200,000 euro. The competition runs until October 31, 2018. As well as through the packaging and store materials, the operation will also be promoted through TV, radio, press and digital campaigns.

Promotions & contests

Uliveto: helping our digestion for 150 years.

 There is lots to celebrate because this water has grown, becoming a healthy daily habit for many Italian families. At the same time it has always remained faithful to its origins. It all began in a little town in the Tuscan hills, Uliveto Terme, which took its name from the local spring, famous since ancient times. In fact, it is said that while travelling from Vicopisano along the road to Bientina, the troops of Frederick I were quite struck by the pleasant flavour of this...


Elena Santarelli the new face of Rocchetta.

Rocchetta has a new face in 2017: Elena Santarelli. There is a natural bond between the water of health and the showgirl, the epitome of a beauty that is able to reconcile her professional and private lives. Elena Santarelli has two children. She began her career as a model, winning the Italian Elite Model Look competition. She has partnered Amadeus on the small screen and Paolo Bonolis at the cinema. She has presented successful programmes such as Total Request Live, Glob and Plastik. On...