Scratch and win with Uliveto and Rocchetta
Consumers can find the competition scratch card in 6x1.5 litre packs.
Scratch the silver area and find out if you have won right away.
There are over 10,000 vouchers of 10, 20, 40 or 100 euro to be won together with 20 golden birds, for total prize pool of 200,000 euro.
The competition runs until May 2018.
As well as through the packaging and store materials, the operation will also be promoted through TV, radio, press and digital campaigns.