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Promotions & contests

Uliveto: helping our digestion for 150 years

 There is lots to celebrate because this water has grown, becoming a healthy daily habit for many Italian families. At the same time it has always remained faithful to its origins.

It all began in a little town in the Tuscan hills, Uliveto Terme, which took its name from the local spring, famous since ancient times. In fact, it is said that while travelling from Vicopisano along the road to Bientina, the troops of Frederick I were quite struck by the pleasant flavour of this water.
In the Middle Ages the water from the...

Promotions & contests

Rocchetta and Equilibra, a healthy alliance

Rocchetta and Equilibra, cleansing and beauty. The two brands have launched a partnership which includes a prize competition, discounts and promotions with the emphasis on feeling great.

Equilibra operates in the major retail segment with dietary supplements and cosmetics, and in the pharmaceuticals segment with Syrio-branded products. Like Rocchetta, Equilibra is also one of the sponsors of Miss Italia. And Alice Sabatini, winner of the 2015 crown, will be the face of the partnership.

Promotions & contests

Putting out fires with Uliveto and Rocchetta

For the first time, two leading national brands, Uliveto and Rocchetta spring waters, along with the singer Gigi D’Alessio, are promoting a widespread campaign to raise awareness in the “Terra dei Fuochi” (“Land of Fire”, a vast area in the Campania region known for fires caused by burning waste). This concrete commitment, dedicated to the Campania region and the South of Italy, falls in line with the overall ideal of health and wellbeing that our waters have always promoted.

This...