Promotions & contests
There is lots to celebrate because this water has grown, becoming a healthy daily habit for many Italian families. At the same time it has always remained faithful to its origins.
It all began in a little town in the Tuscan hills, Uliveto Terme, which took its name from the local spring, famous since ancient times. In fact, it is said that while travelling from Vicopisano along the road to Bientina, the troops of Frederick I were quite struck by the pleasant flavour of this water.
In the Middle Ages the water from the...
Rocchetta has a new face in 2017: Elena Santarelli. There is a natural bond between the water of health and the showgirl, the epitome of a beauty that is able to reconcile her professional and private lives.
Elena Santarelli has two children. She began her career as a model, winning the Italian Elite Model Look competition. She has partnered Amadeus on the small screen and Paolo Bonolis at the cinema. She has presented successful programmes such as Total Request Live, Glob and Plastik. On the social media, she is one of the most-followed Italian...
Sponsoring & Events
Uliveto is sponsor of the Italian Rugby Federation (F.I.R.) and the Italian Athletics Federation (FIDAL).
In 2017, it is going sport crazy: it will be taking to the volleyball court with Federvolley, diving into the pool with Federnuoto, scoring tries and running round the track.
Uliveto joins the pack. The Italian Rugby Federation is over 80 years old. And every year its prestige and following grows, promoting the inherent values of the sport: team spirit, sacrifice and passion. Uliveto will support the players in training and accompany...